Roles · Marketing and media

AI ad manager

Plans advertising policies and coordinates promotional programs. Inspects layouts and edits scripts for adherence to specifications. Develops marketing strategies to promote product awareness.

Kofi Stewart“I develop strategies and inspect layouts for specifications.”An example character, not a real person.
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Ad manager · What it does

Three tasks it takes off your hands

  1. Inspect layouts and edit scripts for adherence to specifications.
  2. Develop communications materials to promote awareness of products.
  3. Develop marketing strategies using knowledge of markets and regulations.
Where these come from

The tasks of “Advertising and Promotions Managers” (O*NET 11-2011.00), as O*NET lists them:

  • Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.
  • Develop communications materials, advertisements, presentations, or public relations initiatives to promote awareness of products and services.
  • Develop comprehensive marketing strategies, using knowledge of products and technologies, markets, and regulations.

Ad manager · Tools and industries

It works in the tools you already use

  • Microsoft Excel
  • Microsoft Office software
  • Microsoft PowerPoint
  • Adobe Acrobat
  • Adobe After Effects
  • Adobe Creative Cloud software

Industries it fits

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Role facts from O*NET 31.0 Database (U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), CC BY 4.0), written in our words. Sources and credits

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