Roles · Marketing and media

AI BD manager

Plans marketing policies and coordinates activities to promote products. Uses sales forecasting and strategic planning to ensure profitability and monitor market trends.

Tuan Adeyemi“I plan marketing policies and compile lists of offerings.”An example character, not a real person.
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BD manager · What it does

Three tasks it takes off your hands

  1. Formulate or coordinate marketing activities or policies to promote products or services.
  2. Use sales forecasting or strategic planning to ensure sale and profitability.
  3. Compile lists describing product or service offerings.
Where these come from

The tasks of “Marketing Managers” (O*NET 11-2021.00), as O*NET lists them:

  • Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
  • Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
  • Compile lists describing product or service offerings.

BD manager · Tools and industries

It works in the tools you already use

  • Atlassian JIRA
  • Microsoft Excel
  • Microsoft Office software
  • Microsoft PowerPoint
  • Salesforce software
  • Structured query language SQL

Industries it fits

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Role facts from O*NET 31.0 Database (U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), CC BY 4.0), written in our words. Sources and credits

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