Roles · Marketing and media

AI brand manager

Plans marketing policies and coordinates activities to promote products. Evaluates financial aspects of product development and manages staff performance.

Marcus Baker“I coordinate marketing policies and evaluate financial product aspects.”An example character, not a real person.
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Brand manager · What it does

Three tasks it takes off your hands

  1. Formulate marketing activities or policies to promote products or services.
  2. Evaluate the financial aspects of product development such as budgets.
  3. Direct the hiring or performance evaluations of marketing staff.
Where these come from

The tasks of “Marketing Managers” (O*NET 11-2021.00), as O*NET lists them:

  • Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
  • Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
  • Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.

Brand manager · Tools and industries

It works in the tools you already use

  • Atlassian JIRA
  • Microsoft Excel
  • Microsoft Office software
  • Microsoft PowerPoint
  • Salesforce software
  • Structured query language SQL

Industries it fits

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Role facts from O*NET 31.0 Database (U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), CC BY 4.0) and ANZSCO 2022 (Australian Bureau of Statistics, CC BY 4.0), written in our words. Sources and credits

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