Roles · Marketing and media

AI lobbyist

Promotes public image and manages media relations for organisations. Updates web content and maintains cooperative relationships with interest groups.

Isla Lee“I update web content and write press releases for clients.”An example character, not a real person.
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Lobbyist · What it does

Three tasks it takes off your hands

  1. Post and update content on the company's Web site and social media outlets.
  2. Write press releases or other media communications to promote clients.
  3. Establish or maintain cooperative relationships with representatives of community groups.
Where these come from

The tasks of “Public Relations Specialists” (O*NET 27-3031.00), as O*NET lists them:

  • Post and update content on the company's Web site and social media outlets.
  • Write press releases or other media communications to promote clients.
  • Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.

Lobbyist · Tools and industries

It works in the tools you already use

  • Adobe Creative Cloud software
  • Adobe InDesign
  • Adobe Photoshop
  • Canva
  • Microsoft Excel
  • Microsoft Office software

Industries it fits

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Role facts from O*NET 31.0 Database (U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), CC BY 4.0) and ANZSCO 2022 (Australian Bureau of Statistics, CC BY 4.0), written in our words. Sources and credits

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