Roles · Marketing and media

AI market analyst

Researches local and online markets to gather information on competitors and sales. Prepares reports of findings and measures customer satisfaction.

Grace Ndlovu“I research markets and prepare reports of findings.”An example character, not a real person.
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Market analyst · What it does

Three tasks it takes off your hands

  1. Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
  2. Collect and analyse data on customer demographics, preferences, needs, and buying habits.
  3. Measure and assess customer and employee satisfaction.
Where these come from

The tasks of “Market Research Analysts and Marketing Specialists” (O*NET 13-1161.00), as O*NET lists them:

  • Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
  • Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
  • Measure and assess customer and employee satisfaction.

Market analyst · Tools and industries

It works in the tools you already use

  • Adobe Creative Cloud software
  • Canva
  • Google Analytics
  • Microsoft Excel
  • Microsoft Office software
  • Microsoft Outlook

Industries it fits

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Role facts from O*NET 31.0 Database (U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), CC BY 4.0), written in our words. Sources and credits

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