Roles · Marketing and media

AI market development executive

Plans marketing policies and coordinates activities to promote products. Uses sales forecasting to ensure profitability and analyses market trends.

Rosa Friedman“I formulate marketing activities to promote products or services”An example character, not a real person.
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Market development executive · What it does

Three tasks it takes off your hands

  1. Formulate marketing activities to promote products or services.
  2. Use sales forecasting to ensure sale and profitability.
  3. Initiate market research studies or analyse their findings.
Where these come from

The tasks of “Marketing Managers” (O*NET 11-2021.00), as O*NET lists them:

  • Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
  • Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
  • Initiate market research studies, or analyze their findings.

Market development executive · Tools and industries

It works in the tools you already use

  • Atlassian JIRA
  • Microsoft Excel
  • Microsoft Office software
  • Microsoft PowerPoint
  • Salesforce software
  • Structured query language SQL

Industries it fits

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Role facts from O*NET 31.0 Database (U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), CC BY 4.0), written in our words. Sources and credits

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