Roles · Marketing and media

AI market development manager

Plans marketing policies and coordinates activities to promote products. Uses sales forecasting to ensure profitability and identifies potential customers.

Aisha Pham“I plan marketing policies and coordinate activities to promote products.”An example character, not a real person.
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Market development manager · What it does

Three tasks it takes off your hands

  1. Formulate, direct, or coordinate marketing activities or policies.
  2. Use sales forecasting or strategic planning to ensure the sale.
  3. Initiate market research studies, or analyse their findings.
Where these come from

The tasks of “Marketing Managers” (O*NET 11-2021.00), as O*NET lists them:

  • Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
  • Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
  • Initiate market research studies, or analyze their findings.

Market development manager · Tools and industries

It works in the tools you already use

  • Atlassian JIRA
  • Microsoft Excel
  • Microsoft Office software
  • Microsoft PowerPoint
  • Salesforce software
  • Structured query language SQL

Industries it fits

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Role facts from O*NET 31.0 Database (U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), CC BY 4.0), written in our words. Sources and credits

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