Roles · Marketing and media

AI marketing director

Plans marketing policies and coordinates activities to promote products. Uses sales forecasting and strategic planning to ensure profitability and market share.

Zanele Chen“I formulate marketing activities and use sales forecasting for profitability.”An example character, not a real person.
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Marketing director · What it does

Three tasks it takes off your hands

  1. Formulate or coordinate marketing activities to promote products or services.
  2. Use sales forecasting to ensure sale and profitability of products.
  3. Identify or evaluate marketing strategy based on market characteristics.
Where these come from

The tasks of “Marketing Managers” (O*NET 11-2021.00), as O*NET lists them:

  • Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
  • Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
  • Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.

Marketing director · Tools and industries

It works in the tools you already use

  • Atlassian JIRA
  • Microsoft Excel
  • Microsoft Office software
  • Microsoft PowerPoint
  • Salesforce software
  • Structured query language SQL

Industries it fits

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Role facts from O*NET 31.0 Database (U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), CC BY 4.0), written in our words. Sources and credits

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