Roles · Marketing and media

AI marketing specialist

Researches markets and gathers data to determine potential sales. Prepares reports of findings and measures customer satisfaction.

Joon Schmidt“I gather data on customer demographics and needs.”An example character, not a real person.
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Marketing specialist · What it does

Three tasks it takes off your hands

  1. Prepare reports of findings, illustrating data graphically.
  2. Collect and analyse data on customer demographics.
  3. Measure and assess customer and employee satisfaction.
Where these come from

The tasks of “Market Research Analysts and Marketing Specialists” (O*NET 13-1161.00), as O*NET lists them:

  • Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
  • Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
  • Measure and assess customer and employee satisfaction.

Marketing specialist · Tools and industries

It works in the tools you already use

  • Adobe Creative Cloud software
  • Canva
  • Google Analytics
  • Microsoft Excel
  • Microsoft Office software
  • Microsoft Outlook

Industries it fits

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Role facts from O*NET 31.0 Database (U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), CC BY 4.0) and ANZSCO 2022 (Australian Bureau of Statistics, CC BY 4.0), written in our words. Sources and credits

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