Roles · Marketing and media

AI media relations specialist

Promotes public image by writing press releases and posting content on social media outlets and the company Web site.

Zanele Suzuki“I write press releases and update content on the company Web site.”An example character, not a real person.
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Media relations specialist · What it does

Three tasks it takes off your hands

  1. Write press releases or other media communications to promote clients.
  2. Post and update content on the company Web site and social media outlets.
  3. Respond to requests for information from the media or designate an appropriate spokesperson.
Where these come from

The tasks of “Public Relations Specialists” (O*NET 27-3031.00), as O*NET lists them:

  • Write press releases or other media communications to promote clients.
  • Post and update content on the company's Web site and social media outlets.
  • Respond to requests for information from the media or designate an appropriate spokesperson or information source.

Media relations specialist · Tools and industries

It works in the tools you already use

  • Adobe Creative Cloud software
  • Adobe InDesign
  • Adobe Photoshop
  • Canva
  • Microsoft Excel
  • Microsoft Office software

Industries it fits

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Role facts from O*NET 31.0 Database (U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), CC BY 4.0), written in our words. Sources and credits