Roles · Marketing and media

AI paid search strategist

Manages search marketing tactics to increase visibility and engagement. Analyses data to understand user intent and measure outcomes for ongoing optimisation.

Jun Pham“I analyse search query behaviours to measure outcomes for optimisation.”An example character, not a real person.
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Paid search strategist · What it does

Three tasks it takes off your hands

  1. Manages tracking and reporting of search activities and provides analyses.
  2. Collects and analyses web metrics such as visits and conversion rates.
  3. Identifies KPIs and reports key metrics from digital campaigns.
Where these come from

The tasks of “Search Marketing Strategists” (O*NET 13-1161.01), as O*NET lists them:

  • Manage tracking and reporting of search-related activities and provide analyses to marketing executives.
  • Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.
  • Identify appropriate Key Performance Indicators (KPIs) and report key metrics from digital campaigns.

Paid search strategist · Tools and industries

It works in the tools you already use

  • Cascading style sheets CSS
  • Google Analytics
  • Google Looker Analytics
  • Hypertext markup language HTML
  • JavaScript
  • Microsoft Excel

Industries it fits

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Role facts from O*NET 31.0 Database (U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), CC BY 4.0), written in our words. Sources and credits

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