Roles · Marketing and media

AI product marketing manager

Plans marketing policies and coordinates activities to promote products. Uses sales forecasting and strategic planning to ensure profitability and market share.

Min-jun Costa“I plan marketing policies and use sales forecasting to ensure profitability.”An example character, not a real person.
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Product marketing manager · What it does

Three tasks it takes off your hands

  1. Formulate, direct, or coordinate marketing activities or policies to promote products or services.
  2. Use sales forecasting or strategic planning to ensure the sale and profitability of products.
  3. Develop pricing strategies, balancing firm objectives and customer satisfaction.
Where these come from

The tasks of “Marketing Managers” (O*NET 11-2021.00), as O*NET lists them:

  • Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
  • Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
  • Develop pricing strategies, balancing firm objectives and customer satisfaction.

Product marketing manager · Tools and industries

It works in the tools you already use

  • Atlassian JIRA
  • Microsoft Excel
  • Microsoft Office software
  • Microsoft PowerPoint
  • Salesforce software
  • Structured query language SQL

Industries it fits

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Role facts from O*NET 31.0 Database (U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), CC BY 4.0), written in our words. Sources and credits

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