Roles · Marketing and media

AI promotions director

Plans advertising policies and coordinates promotional programs to create interest in products or services for the organisation.

Sione Havili“I prepare advertising materials to increase sales of products.”An example character, not a real person.
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Promotions director · What it does

Three tasks it takes off your hands

  1. Plan and prepare advertising material to increase sales of products or services.
  2. Inspect layouts and advertising copy for adherence to specifications.
  3. Develop comprehensive marketing strategies using knowledge of markets and regulations.
Where these come from

The tasks of “Advertising and Promotions Managers” (O*NET 11-2011.00), as O*NET lists them:

  • Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
  • Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.
  • Develop comprehensive marketing strategies, using knowledge of products and technologies, markets, and regulations.

Promotions director · Tools and industries

It works in the tools you already use

  • Microsoft Excel
  • Microsoft Office software
  • Microsoft PowerPoint
  • Adobe Acrobat
  • Adobe After Effects
  • Adobe Creative Cloud software

Industries it fits

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Role facts from O*NET 31.0 Database (U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), CC BY 4.0), written in our words. Sources and credits

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