Roles · Marketing and media

AI promotions manager

Plans advertising policies and coordinates promotional programs to create extra interest in the purchase of a product or service.

Rachel Hall“I plan advertising policies and coordinate promotional programs.”An example character, not a real person.
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Promotions manager · What it does

Three tasks it takes off your hands

  1. Plan and prepare advertising and promotional material to increase sales.
  2. Inspect layouts and advertising copy and edit scripts and audio.
  3. Prepare budgets and submit estimates for program costs.
Where these come from

The tasks of “Advertising and Promotions Managers” (O*NET 11-2011.00), as O*NET lists them:

  • Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
  • Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.
  • Prepare budgets and submit estimates for program costs as part of campaign plan development.

Promotions manager · Tools and industries

It works in the tools you already use

  • Microsoft Excel
  • Microsoft Office software
  • Microsoft PowerPoint
  • Adobe Acrobat
  • Adobe After Effects
  • Adobe Creative Cloud software

Industries it fits

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Role facts from O*NET 31.0 Database (U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), CC BY 4.0), written in our words. Sources and credits

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