Roles · Marketing and media

AI public affairs director

Plans public image activities and coordinates communications for the organisation. Maintains corporate identity and manages crisis plans.

Lucia Paewai“I maintain the corporate image and identity.”An example character, not a real person.
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Public affairs director · What it does

Three tasks it takes off your hands

  1. Identify audiences and develop communication plans.
  2. Develop crisis communication plans.
  3. Maintain corporate image and identity.
Where these come from

The tasks of “Public Relations Managers” (O*NET 11-2032.00), as O*NET lists them:

  • Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan.
  • Develop, implement, or maintain crisis communication plans.
  • Develop and maintain the company's corporate image and identity, which includes the use of logos and signage.

Public affairs director · Tools and industries

It works in the tools you already use

  • Microsoft Excel
  • Microsoft Office software
  • Microsoft PowerPoint
  • Salesforce software
  • Adobe Acrobat
  • Adobe After Effects

Industries it fits

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Role facts from O*NET 31.0 Database (U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), CC BY 4.0), written in our words. Sources and credits

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