Roles · Marketing and media

AI public affairs specialist

Manages public image by posting content on company web sites and social media outlets to maintain favorable perceptions.

Tendai Okafor“I post content on the company's Web site and social media outlets.”An example character, not a real person.
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Public affairs specialist · What it does

Three tasks it takes off your hands

  1. Post and update content on the company's Web site and social media outlets.
  2. Write press releases or other media communications to promote clients.
  3. Plan or direct development or communication of programs to maintain favorable public perceptions.
Where these come from

The tasks of “Public Relations Specialists” (O*NET 27-3031.00), as O*NET lists them:

  • Post and update content on the company's Web site and social media outlets.
  • Write press releases or other media communications to promote clients.
  • Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.

Public affairs specialist · Tools and industries

It works in the tools you already use

  • Adobe Creative Cloud software
  • Adobe InDesign
  • Adobe Photoshop
  • Canva
  • Microsoft Excel
  • Microsoft Office software

Industries it fits

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Role facts from O*NET 31.0 Database (U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), CC BY 4.0), written in our words. Sources and credits