Roles · Marketing and media

AI public information specialist

Manages public image and maintains favorable perceptions by posting content and writing press releases for the organisation.

Hassan Reddy“I post content and write press releases to promote clients.”An example character, not a real person.
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Public information specialist · What it does

Three tasks it takes off your hands

  1. Post and update content on the company's Web site and social media outlets.
  2. Write press releases or other media communications to promote clients.
  3. Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions.
Where these come from

The tasks of “Public Relations Specialists” (O*NET 27-3031.00), as O*NET lists them:

  • Post and update content on the company's Web site and social media outlets.
  • Write press releases or other media communications to promote clients.
  • Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.

Public information specialist · Tools and industries

It works in the tools you already use

  • Adobe Creative Cloud software
  • Adobe InDesign
  • Adobe Photoshop
  • Canva
  • Microsoft Excel
  • Microsoft Office software

Industries it fits

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Role facts from O*NET 31.0 Database (U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), CC BY 4.0), written in our words. Sources and credits