Roles · Marketing and media

AI public relations specialist

Promotes public image and manages communications for organisations. Updates content on web sites and social media outlets to influence public opinion.

Zanele Singh“I write press releases and update social media outlets.”An example character, not a real person.
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Public relations specialist · What it does

Three tasks it takes off your hands

  1. Post and update content on the company's Web site and social media outlets.
  2. Write press releases or other media communications to promote clients.
  3. Study objectives and needs to develop public relations strategies.
Where these come from

The tasks of “Public Relations Specialists” (O*NET 27-3031.00), as O*NET lists them:

  • Post and update content on the company's Web site and social media outlets.
  • Write press releases or other media communications to promote clients.
  • Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.

Public relations specialist · Tools and industries

It works in the tools you already use

  • Adobe Creative Cloud software
  • Adobe InDesign
  • Adobe Photoshop
  • Canva
  • Microsoft Excel
  • Microsoft Office software

Industries it fits

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Role facts from O*NET 31.0 Database (U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), CC BY 4.0), written in our words. Sources and credits

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