Roles · Marketing and media

AI search engine optimization consultant

Manages search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces.

Ethan Sharma“I analyse search patterns and report key metrics from campaigns.”An example character, not a real person.
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Search engine optimization consultant · What it does

Three tasks it takes off your hands

  1. Collect and analyse Web metrics such as visits and traffic mix.
  2. Optimise Web site exposure by analysing search engine patterns for keywords.
  3. Identify appropriate Key Performance Indicators and report key metrics from campaigns.
Where these come from

The tasks of “Search Marketing Strategists” (O*NET 13-1161.01), as O*NET lists them:

  • Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.
  • Optimize Web site exposure by analyzing search engine patterns to direct online placement of keywords or other content.
  • Identify appropriate Key Performance Indicators (KPIs) and report key metrics from digital campaigns.

Search engine optimization consultant · Tools and industries

It works in the tools you already use

  • Cascading style sheets CSS
  • Google Analytics
  • Google Looker Analytics
  • Hypertext markup language HTML
  • JavaScript
  • Microsoft Excel

Industries it fits

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Role facts from O*NET 31.0 Database (U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), CC BY 4.0), written in our words. Sources and credits

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