Roles · Marketing and media

AI SEO strategist

Manages search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces.

Oliver King“I analyse search query behaviours to understand user intent and measure outcomes.”An example character, not a real person.
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SEO strategist · What it does

Three tasks it takes off your hands

  1. Manages tracking and reporting of search-related activities and provides analyses to marketing executives.
  2. Optimises digital assets for search engine optimisation or for display and usability on internet-connected devices.
  3. Collects and analyses Web metrics such as visits, time on site, and conversion rates.
Where these come from

The tasks of “Search Marketing Strategists” (O*NET 13-1161.01), as O*NET lists them:

  • Manage tracking and reporting of search-related activities and provide analyses to marketing executives.
  • Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display and usability on internet-connected devices.
  • Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.

SEO strategist · Tools and industries

It works in the tools you already use

  • Cascading style sheets CSS
  • Google Analytics
  • Google Looker Analytics
  • Hypertext markup language HTML
  • JavaScript
  • Microsoft Excel

Industries it fits

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Role facts from O*NET 31.0 Database (U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), CC BY 4.0), written in our words. Sources and credits

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